How you use AI matters as much as what you use it for.
An independent UK company and the home of integrated AI ethics and practice, CPD certification, original frameworks and training for the people doing the work.
Join The AI Reckoning
A free 60-minute masterclass with Hali Jafari, founder of ETHIQ AI.
One company, three bodies of work.
Everything ETHIQ AI makes is built on the same standard, and pointed at the same person: the professional doing real AI work.
The Certification
Our flagship professional qualification: the ETHIQ AI Certified Practitioner Programme with CPD Accreditation.
The Method
The ETHIQ Framework; seven proprietary frameworks at the centre of everything we teach.
Trainings & resources
Shorter, focused ways to adopt AI literacy. From a free self-audit to standalone trainings.
Ethics you can practise. Not compliance you bolt on.
Most AI training is built for the wrong people.
At one end sits academic governance, written for compliance teams and boardrooms. At the other, marketplace e-learning teaching prompts and tricks. Neither speaks to the professional actually delivering AI work for clients, and neither treats ethics as something you practise in real time.
ETHIQ AI exists to close that gap with a serious, applied standard for using AI well, and the credentials and frameworks to back it.
The ETHIQ Framework
The intellectual core of the company. Other courses teach tools, and tools change every few months. We teach durable thinking systems you apply to any tool, any project, any client.
The CPD Accredited Certified AI Practitioner Programme.
Our flagship qualification, and the standard the company is built around. A structured professional credential for people serious about AI. Self-paced online, with live cohort Q&A and tutor feedback.
What it develops...
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The judgement to explain AI capability, risk and ethics clearly, to anyone
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A rigorous ethical framework applied to every AI decision
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Clear reasoning on what to automate and what must stay human
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The skill to build custom GPTs and AI assistants for clients, without coding
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A professional discovery, briefing and delivery practice
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A portfolio of real work, fit to show clients and employers
Focused ways to begin.
Not everyone starts with the full qualification. These shorter pieces stand on their own, and lead naturally toward it.
SELF AUDIT
FREE
Checklist
AI Safety Self-Audit
A quick self-assessment that shows you where your AI practice needs attention and where to start.
WORKSHOP
£27
90 Minutes
Spring Clean Your AI
Clean the tools, give them context, prompt them properly. The Four Leaks Framework across ChatGPT, Claude and Gemini.
MINI COURSE
£397
5 Modules
Get Your AI In Order
The 78-minute system for a defensible AI policy: tool inventory, use-case log, data hygiene rules, and a Governance Pack.
About ETHIQ AI
An independent UK company, built by a practitioner, for practitioners.
ETHIQ AI was founded on a simple observation: intelligent, capable professionals are integrating AI into their work without the frameworks, the ethical grounding, or the language to do it well, or to get properly paid for it.
Everything the company makes comes from real client work. The frameworks are the ones we use. The discovery questions are the ones we ask. The ethical decision process is the one we apply every day. Our job isn't to make you sound like you know about AI. It's to make sure you actually do, and that you can prove it to anyone who asks.
Hali Jafari
Founder, ETHIQ AI
Get In Touch
Bringing AI into your organisation, the right way.
Organisation licences, team enrolments and partnership enquiries, we'd be glad to talk.
